Week 2...more solidified

Marketing Plan

Selling App:
- Starting out free
- Making extra level/texture packs for extra payment
- Organ level packs (heart pack, liver pack, kidney pack, can collect the whole body organ set to have the complete game)
- If game gets more popular, increase price, possibly including the extra level packs.
- If game is free on the PC, you can download it on your phone and have all the save data from the PC transferred to your phone to continue the game.

Advertisement:
- Distribute posters/stickers and link to website/information for people to look for the game.
- Put out free demo online to check popularity.
- Make game posters “mocking” other popular games
- See examples
- Websites, forums promotion (twitter, facebook, tumblr); shows points, levels and game updates on the person’s “page” and promotes pictures.
- Toys, charms, etc with number/code to enter for new levels.

Marketing Strategies:
- Depending on sales/download numbers, prices will fall accordingly (higher download rates = raised price)
- Donor items
- High powered weapons
- Character customization (Color changes, costumes, and accessories)
- Find able sponsors and reviewers to rate game
o Simple-reviews.com
• Personally know the founder, can request reviews on Super Eat Boy.
- Available for Apple, Android, PC (flash game) etc.
- Make education side exposed to parents and less exposed to children.
- Perfect for all ages!

Charts:
http://www.rfgh.net/pdfs/diabetes_tracking.pdf
http://www.powerverbs.com/diabetes/foodchart.htm
http://www.all-about-beating-diabetes.com/normal-sugar-blood-level.html
Simple-Review:
http://simple-reviews.com/

here is the stuff i have done thus far
a poster
and icons for the game

i plan on pitching the game as a television show for kids, on something like cartoon network

Advertising strategy
since the game is educational, we want as many people to play it as possible, so releasing the game for free would be the ideal situation. Advertisements could be sold numerous ways, such as branded food items the player character eats throughout the game, fruits, vegetables, meat, eggs. each could have a specific brand associated with it

Marketing the game
in the game the player has to get points to buy power ups and advance their skills in the game
so we could provide incentives for the player to tell their friends about the game via facebook to get more points. at the end of every level they could get a certain point bonus by hitting a button within the game that sends a message to a friend of theirs on facebook that advertises the game to them. if people want the point bonus they gotta advertise the game for us. 

posters

Josh Manning Market Plan

SEB MARKET PLAN

Sell the IP to a toy company:

Possibly In connection with Ian's Cartoon Series

Giving a game/show/toy multimarket advertising strategy

Buy the game: get bonuses for buying the toys and
watching the show.

Profitable transactions and Continued marketing:

DLC packs of textures level and more 50c each.

Purchase the game for 1.00 single pack or
1.50 double pack(buy and gift)

Marketing Plan

• Game is free to download and use on mobile device/computer
• Initial game comes with basic body/levels and the basic set of foods
• Restaurants give away a code to download extra items/foods/levels to people who buy certain items from their menu
• Prize with McDonald's Happy Meal (example: Neopets Happy Meal Rare Item Virtual Prize Code)
• Can either be with all Happy Meals, or to promote healthy message, you only get the prize if you order Apple Dippers instead of fries
• Others that might work with this plan: Burger King, Subway, Jamba Juice, Del Taco, etc.
• Also, HappyMeal.com, ClubBK.com have games to play, plus trailers, downloads, activities (coloring pages). Put up demo to play there.

Stuff

Hey, I don't know if anyone thought of this or not, but some of your designs reminded me of this and someone should totally do a parody poster of this!!

icons/posters

Marketing plans

href="file://localhost/Users/dario/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml" rel="File-List">

 Marketing Plan

Selling App:

-       Starting out free

-       Making extra level/texture packs for extra payment

         - Organ level packs (heart pack, liver pack, kidney pack, can collect the whole body organ set to have the complete game)

-       If game gets more popular, increase price, possibly including the extra level packs.

Advertisement:

-       Distribute posters/stickers and link to website/information for people to look for the game

-       Put out free demo online to check popularity

-       Make game posters “mocking” other popular games 

-       Websites, forums promotion (twitter, facebook, tumblr); shows points, levels and game updates on the person’s “page”

Marketing Strategies:

-       Depending on sales/download numbers, prices will fall accordingly (higher download rates = raised price)

-       Donor items;

- High powered weapons, Character customization (Color changes, costumes, and accessories)

-       Find able sponsors and reviewers to rate game

-       Make education side exposed to parents and less exposed to children. 

-       Perfect for all ages!

Fixed things

Zip Zoop Zop and the Puddin Pops!

Just in case!

Just in case you guys forgot!

Today we need

3-6 app icons
3-6 illustration thumbs
rough(?) outline of a marketing plan

A few things

.

http://www.dorkly.com/article/13469/irl-pokemon-the-problem-with-rare-candy

Due next saturday!

Since Josh isn't here I'll just put up what sandy wrote on the board.

-Icon
-Plan of action
-Concept of interactions
-Good example of a promo that works
-Microtrasnactions

This is due on our next saturday meeting along with the poster/promotional drawing picture.

My Answers

1. Mission/Vision: A fun, accessible game available to kids everywhere that also teaches good eating habits without being didactic.

2. Promise/Tagline: Food. Fun. Facts. or Eating Right in the Face of Adversity.

3. To teach kids about diabetes in a way they will actually want to learn.

4. Teaches players about healthy eating habits/meal plannin, also a fun experience. For sponsors: possible source of income through extra purchasable items/levels/etc. Also, helps promote healthy message.

5. It looks and plays like a traditional platformner with the educational aspects integrated directly into the gameplay, so players don't have to feel like they're playing just another boring educational game.

Eatboy promotional sticker!

Super Eat Boy Mission Statement

here are the questions we have to answer, we are supposed to do these individually, but you can still post it on the blog 

Here are the questions in case you guys didn't get them.

What is you mission/vision?

What is your promise/tagline?

What are you creating this game for?

What benefit does your game have to it's audience (users, sponsors).

How is your game different from other games developed within serious games?

Here are my answers for now.

What is my mission/vision?

To teach people healthy habits through fun and exciting gameplay and 

lead a new generation of gamers into a healthy future.

What is my promise/tagline?

education so fun, you'll eat it right up!

What am I creating this game for?

to promote healthy eating habits and educate people about their diets.

What benefit does my game have for its audiences?

(hopefully) The playing audience can learn through gameplay, the value of the foods

they eat and make better decisions about their diet. Sponsoring parties can promote their healthy foods/plans/products in a platform that has a large audience and is easily accesible(apps)

how is it different?

it's fun! plays like a classic game, but teaches you food values without destroying gameplay, just like I know most of the hidden blocks in Mario, the players for this game know just the right combinations of food and exercise to maintain a healthy lifestyle(in game) which will hopefully transfer to out of game.

the game!

here is the link to all the games that work as java applets including the other teams!

http://www.ics.uci.edu/~frost/ics61/NomNom/

I would also like to say thank you to the teams from UCI that made our art function! Awesome job everyone.

-Josh Manning

plan update! 3/6/2011

Alright everyone, class on saturday has given us a new assignment and after speaking with a few team members from uci i have tasks!

1. we need art/sketches/paintings to be the background for a title and credits screen

2. we need art/sketches/paintings/thumbs for sales pitches, posters and or reverse concepting

3. we need proposals for profit plans i.e. expansions/texture packs/special item packs/pay to play/ whatever coolness you can think of. write these down in a word document well present them this coming Saturday.


Good luck everyone!

-Josh

Suggestions from Stefano Gualeni

-Change colors in UI to reflect the hierarchy of importance of the different elements/be less arbitrary.

-Streamline UI; maybe get rid of water balls, and use the character's color to show that instead?

-Maybe don't use a boss for the end of the level, instead put greater emphasis on the food gathering, maybe completing a level is finishing a balanced meal (saves work on boss, and reinforces educational aspects).

Also... "And Sandy wants to know who can go on the 14th of March during Springbreak weekend....
She needs to know by this monday" - Erik

Presentation stuff!

you guys are awesome! hopefully this is helpful. this is the order they should go in.

check it!

Super Eat Boy's Delicious Adventure!!!

                      

Our Game Design Doc. to go with this sweet art! https://docs.google.com/document/d/1Ed_TvkW_JGenjAnbCOSgzJ0L6jqWAOm24A_g7iSFGCY/edit?hl=en&authkey=CJCXmVU

THE TEAM

Cotton Candy attack

am i spamming the blog?

Hello dearest superawesome team 2!

Erik and I would like to invite everyone to dinner tomorrow (sunday) night around 6 or 7 or whenever you guys are free.  We also want to treat Josh and Ian, and of course Anna is invited too :)

Please let me know when is the best time for you, and since Josh and I live close my brother Jon can take us two and Erik. And Anna, if you want to come up to Club laguna we can give you a ride too. If we're picking up Erik you can just go there if it's convenient. Just go on steam or something :)

So Josh and Ian said ok, so Anna let me know if you can come!

Thank you Josh and Ian for doing so much for our team!! Hopefully you guys can catch up on rest and homework!