1. Mission/Vision: A fun, accessible game available to kids everywhere that also teaches good eating habits without being didactic.
2. Promise/Tagline: Food. Fun. Facts. or Eating Right in the Face of Adversity.
3. To teach kids about diabetes in a way they will actually want to learn.
4. Teaches players about healthy eating habits/meal plannin, also a fun experience. For sponsors: possible source of income through extra purchasable items/levels/etc. Also, helps promote healthy message.
5. It looks and plays like a traditional platformner with the educational aspects integrated directly into the gameplay, so players don't have to feel like they're playing just another boring educational game.