Saturday, April 9, 2011

Marketing Plan

  • Game is free to download and use on mobile device/computer
  • Initial game comes with basic body/levels and the basic set of foods
  • Restaurants give away a code to download extra items/foods/levels to people who buy certain items from their menu
    • Prize with McDonald's Happy Meal (example: Neopets Happy Meal Rare Item Virtual Prize Code)
    • Can either be with all Happy Meals, or to promote healthy message, you only get the prize if you order Apple Dippers instead of fries
  • Others that might work with this plan: Burger King, Subway, Jamba Juice, Del Taco, etc.
  • Also,, have games to play, plus trailers, downloads, activities (coloring pages). Put up demo to play there.

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