Week 2...more solidified

Marketing Plan

Selling App:
- Starting out free
- Making extra level/texture packs for extra payment
- Organ level packs (heart pack, liver pack, kidney pack, can collect the whole body organ set to have the complete game)
- If game gets more popular, increase price, possibly including the extra level packs.
- If game is free on the PC, you can download it on your phone and have all the save data from the PC transferred to your phone to continue the game.

Advertisement:
- Distribute posters/stickers and link to website/information for people to look for the game.
- Put out free demo online to check popularity.
- Make game posters “mocking” other popular games
- See examples
- Websites, forums promotion (twitter, facebook, tumblr); shows points, levels and game updates on the person’s “page” and promotes pictures.
- Toys, charms, etc with number/code to enter for new levels.

Marketing Strategies:
- Depending on sales/download numbers, prices will fall accordingly (higher download rates = raised price)
- Donor items
- High powered weapons
- Character customization (Color changes, costumes, and accessories)
- Find able sponsors and reviewers to rate game
o Simple-reviews.com
• Personally know the founder, can request reviews on Super Eat Boy.
- Available for Apple, Android, PC (flash game) etc.
- Make education side exposed to parents and less exposed to children.
- Perfect for all ages!

Charts:
http://www.rfgh.net/pdfs/diabetes_tracking.pdf
http://www.powerverbs.com/diabetes/foodchart.htm
http://www.all-about-beating-diabetes.com/normal-sugar-blood-level.html
Simple-Review:
http://simple-reviews.com/